Prairie Toyota Dealers Advertising Assoc. Ltd. Privacy Policy


Respecting Customer Information

Our Commitment to Your Privacy

The Prairie Toyota Dealers Advertising Assoc. Ltd. respects your right to privacy. This Policy outlines how the Prairie Toyota Dealers Advertising Assoc. Ltd.’s privacy principles protect your privacy as a key part of our relationship with you. These privacy principles apply to all personal information that the Prairie Toyota Dealers Advertising Assoc. Ltd. collects from consumers. Personal information refers to any personally identifiable information about you. It does not include aggregate information that does not identify you specifically.

What Personal Information Do We Collect?

The Prairie Toyota Dealers Advertising Assoc. Ltd. may collect personal information from you through customer surveys, when you make inquiries or requests for information, or for a test drive, and when you visit the Prairie Toyota Dealers Advertising Assoc. Ltd.’s web sites.

As part of the Prairie Toyota Dealers Advertising Assoc. Ltd.’s on-going efforts to better understand your automotive needs and improve the quality and efficiency of the Prairie Toyota Dealers Advertising Assoc. Ltd.’s services to you, the Prairie Toyota Dealers Advertising Assoc. Ltd. may, from time to time, ask you to provide additional personal information, such as your purchase preferences, demographics, and lifestyle, through customer surveys or other means.

The Prairie Toyota Dealers Advertising Assoc. Ltd. will also collect any information that you provide through your customer service inquiries or when we respond to your requests for information.

The Prairie Toyota Dealers Advertising Assoc. Ltd. also collects information that you provide during visits to our web sites, including contact information, vehicle information, customer survey information, visitor’s dealership and language preferences, owner information, and contest entry information.

How is Your Personal Information Used?

The Prairie Toyota Dealers Advertising Assoc. Ltd. may use your personal information for the following purposes:

  1. To respond to your requests, for example, where you ask for products, services or information;
  2. To improve products and services and better understand your automotive needs, including through customer surveys;
  3. To increase your awareness of Toyota (Lexus)(Scion) brand products and services;
  4. To include you in advertising or marketing campaigns to offer you Toyota Canada Inc.’s (“TCI”) or other products and/or services; and
  5. For other purposes which are disclosed to you and to which you consent.

With Whom Is Your Personal Information Shared?

For the purposes outlined above, the Prairie Toyota Dealers Advertising Assoc. Ltd. may share your personal information with TCI, Toyota Credit Canada Inc. (“TCCI”) and with Toyota (Lexus) (Scion) dealerships and dealer associations.

The Prairie Toyota Dealers Advertising Assoc. Ltd. may also share your information with select marketing partners who may provide you with information about their products and services. You will be provided with an opportunity to opt-out of communications from the Prairie Toyota Dealers Advertising Assoc. Ltd. or our marketing partners.

Your personal information may be transferred to third party service providers that Prairie Toyota Dealers Advertising Assoc. Ltd. may use to assist in managing and processing your personal information. The Prairie Toyota Dealers Advertising Assoc. Ltd.’s third party service providers are required to use, maintain and disclose your personal information only in accordance with the Prairie Toyota Dealers Advertising Assoc. Ltd.’s instructions to them and only on Prairie Toyota Dealers Advertising Assoc. Ltd.’s behalf.

The Prairie Toyota Dealers Advertising Assoc. Ltd. will not disclose any of your personal information to any other persons, except (i) with your prior consent; (ii) in connection with a sale of all or substantially all of the assets of one of the Prairie Toyota Dealers Advertising Assoc. Ltd.’s businesses or if we merge with or are otherwise acquired by a third party; (iii) to conduct investigations of possible breaches of law; (iv) to identify, contact, or bring legal action against someone who may be violating an agreement they have with us, TCI, TCCI, or with a Toyota (Lexus) (Scion) dealership; or (v) to protect our rights, safety or property; or (vi) as may be required or permitted by law.

Do We Transfer Information Outside of Canada?

The personal information that you provide to the Prairie Toyota Dealers Advertising Assoc. Ltd. may be transferred outside of Canada for processing. The Prairie Toyota Dealers Advertising Assoc. Ltd. may store personal information on servers located in other jurisdictions, including the United States. Please note that the privacy laws in such jurisdictions differ from Canadian privacy laws and that in some jurisdictions law enforcement authorities or the courts may access your personal information.

If you would like to obtain more information about the Prairie Toyota Dealers Advertising Assoc. Ltd.’s policies and practices with respect to the transfer and processing of personal information outside of Canada, please contact the Prairie Toyota Dealers Advertising Assoc. Ltd. in any of the ways described below at “How You Can Review and Update Your Personal Information”.

Your Consent

Your consent may be given expressly or implied, depending on the circumstances. By choosing to submit personal information to the Prairie Toyota Dealers Advertising Assoc. Ltd., you signify your consent to the terms of this Privacy Policy

When you visit the Prairie Toyota Dealers Advertising Assoc. Ltd.’s web sites (including prairietoyota.ca, getyourtoyota.ca/prairies or other Prairie Toyota Dealers Advertising Assoc. Ltd. web sites that link to this Privacy Policy), you consent to our collection, use and disclosure of your personal information that you provide on the web sites. In some cases, the web sites may prompt you to provide your consent to the collection of certain personal information. By clicking “I have read and I agree” or another form of consent button, you are giving the Prairie Toyota Dealers Advertising Assoc. Ltd. permission, as applicable, to collect, use and disclose your personal information as described in this Privacy Policy.

In other cases, your consent is understood, such as when you respond to a customer satisfaction survey, request product information, or register for updates.

By providing any personal information in any email request or any interactive activities on our web sites, you consent to the Prairie Toyota Dealers Advertising Assoc. Ltd.’s collection of that information.

You may at any time withdraw or change your consent to the Prairie Toyota Dealers Advertising Assoc. Ltd.’s use or disclosure of your personal information, or request that the Prairie Toyota Dealers Advertising Assoc. Ltd. delete it from our files, subject to legal and contractual restrictions. However, if you do not provide personal information required to supply a product or service, the Prairie Toyota Dealers Advertising Assoc. Ltd. may not be able to provide that product or service.

Unless you request the Prairie Toyota Dealers Advertising Assoc. Ltd. not to do so, you agree that the Prairie Toyota Dealers Advertising Assoc. Ltd. may use and disclose your personal information to TCI, TCCI, to Toyota (Lexus)(Scion) dealerships and to other dealer associations for the purposes of selectively including you in advertising and marketing campaigns designed to increase the awareness of Toyota (Lexus)(Scion) brand products and services and the goodwill associated with these businesses and to carry out the other purposes set out in this Privacy Policy. Some of our advertising and marketing campaigns may include sending out newsletters, service reminders and promotional offers. If you would prefer that the Prairie Toyota Dealers Advertising Assoc. Ltd. not use your personally identifiable information for such advertising or marketing campaigns, please contact the Prairie Toyota Dealers Advertising Assoc. Ltd. in any of the ways described below under the heading “How You Can Review and Update Your Personal Information”.

Where required by law, the Prairie Toyota Dealers Advertising Assoc. Ltd. will seek your further consent to any additional uses of personal information for which we have not obtained your consent previously.

Your Consent and Electronic Messages

The Prairie Toyota Dealers Advertising Assoc. Ltd. will only send email text or other electronic messages to you if you have asked for or otherwise agreed (either expressly or implicitly as may be permitted under the applicable law) to receive emails, texts or other electronic messages from the Prairie Toyota Dealers Advertising Assoc. Ltd.. Any commercial electronic message that you receive from the Prairie Toyota Dealers Advertising Assoc. Ltd. will identify the Prairie Toyota Dealers Advertising Assoc. Ltd. as the sender, enable you to contact the Prairie Toyota Dealers Advertising Assoc. Ltd. directly and provide for a means of unsubscribing from further commercial electronic messages from the Prairie Toyota Dealers Advertising Assoc. Ltd.

The Prairie Toyota Dealers Advertising Assoc. Ltd. may also from time to time request your consent on behalf of any of or all of TCI, TCCI, Toyota (Lexus) (Scion) dealerships and other dealer associations, and Toyota marketing partners. Electronic messages that you receive from any of these entities will identify the sender, enable you to contact the sender directly and provide for a means of unsubscribing from further electronic messages from the sender.

Prairie Toyota Dealers Advertising Assoc. Ltd. Web Sites

Non-Personally Identifiable Information. When you visit our web sites, unless you tell the Prairie Toyota Dealers Advertising Assoc. Ltd. who you are or reveal any other personal information, we do not collect or store any personal information about you. The only information the Prairie Toyota Dealers Advertising Assoc. Ltd. collects and stores is non-personally identifiable information such as the name of your Internet service provider, the type of the Internet browser you use, and referring web site and the pages you request. The Prairie Toyota Dealers Advertising Assoc. Ltd. uses this non-personally identifiable information to generate aggregate statistics regarding web site activity.

Cookies. Cookies are files that your web browser places on your computer's hard drive that permit the Prairie Toyota Dealers Advertising Assoc. Ltd. to tell whether, and if so, how many times, you have accessed our web sites previously, your language of choice, your dealer of choice, the province in which your internet provider resides, internet user behavioural analysis, and your computer system’s flash preferences. You may choose to decline to accept cookies if your browser permits but doing so may affect your use of our web sites and your ability to access certain features of the web sites.

Pixel tags. A pixel tag is a transparent graphic image, sometimes called a web beacon, clear GIF or a tracking beacon, placed on a web site or in an e-mail, which indicates to us that a page or e-mail has been viewed. In addition, a pixel tag may tell your browser to get content from another server.

Third-Party Links. Our web sites may contain links to other sites. When you click on a link that takes you to third party web site, you will be subject to the third parties' privacy policies. While the Prairie Toyota Dealers Advertising Assoc. Ltd. supports the protection of privacy on the Internet, we are not responsible for the actions of third parties or for their privacy practices. The Prairie Toyota Dealers Advertising Assoc. Ltd. encourages the users of our web sites to be aware when they leave the web sites and to read the privacy policies of each and every web site with which they interact.

Children. The Prairie Toyota Dealers Advertising Assoc. Ltd. does not use our web sites to knowingly solicit personal information from or to market to persons under the age of majority. If a child has already provided us with Personal Information, his or her parent or guardian may contact us for the purpose of requesting this information be deleted.

Advertising/Behavioural Targeting; How To Opt-Out

The Prairie Toyota Dealers Advertising Assoc. Ltd. may license technology to serve advertisements on our own web sites and within its content as that content is served across the Internet. In addition, we may use third-party ad networks, publishers and other entities to serve advertisements and third party analytics vendors to evaluate and provide us with information about the use of our web sites and viewing of our content.

Ad network providers, data providers, publishers and other media-related companies, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your device’s web browser and they may otherwise collect or have access to information about you. They and we may target advertisements for products and services in which you might be interested based on your visits to both the Prairie Toyota Dealers Advertising Assoc. Ltd. web sites and other web sites. They and we may use a variety of companies to serve advertisements.

If you prefer not to allow the Prairie Toyota Dealers Advertising Assoc. Ltd. to collect or use your personal information for the purposes of targeted advertising on our web sites, you may opt-out by clicking http://getyourtoyota.ca/prairies/optout. If you prefer not to allow us, or third parties acting on our behalf, to collect or use your personal information for purposes of targeted advertising on third-party websites, you may opt-out by following the procedure on http://www.networkadvertising.org/choices.

These opt-outs will not be effective if your browser is configured to reject cookies, or if you subsequently erase your cookies, use a different computer or change browsers. Please note that even if you opt-out, you will still see advertisements while you're browsing online. However the advertisements you see may be less relevant to you and your interests. Additionally, many network-advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.

How Long Do We Retain Your Personal information?

The Prairie Toyota Dealers Advertising Assoc. Ltd. retains your personal information as long as is required for the purposes identified when you provided the personal information and for any new purposes identified to and consented to by you, or to meet any legal requirements, and for an appropriate time thereafter.

Your personal information will be kept in files stored in databases located in Toronto, Ontario.

How Do We Protect Your Personal Information?

The Prairie Toyota Dealers Advertising Assoc. Ltd. protects your Personal Information by maintaining physical, organizational and technological safeguards (appropriate to the sensitivity of such Personal Information) and designed to protect against unauthorized use, disclosure or access.

Personal information may only be accessed by persons within our organization, or our third party service providers, who require such access to carry out the purposes identified to you.

Although we have taken reasonable and prudent measures to protect our web sites, computer systems and any personal information that we have collected from unauthorized use, access, disclosure, misuse, alteration or destruction, no security measures can provide absolute protection. As a result, while we are committed to protecting your personal information, we cannot ensure or warrant the security of any information you provide to us.

How You Can Review and Update Your Personal Information

You may review, update or correct any of your personal information held in our files and your consents regarding its use and disclosure at any time by contacting our Privacy Officer in any of the ways indicated below.

If you have any questions or concerns regarding our policy and procedures, if you wish to change your consent to our use and disclosure of your information, or if you wish to review, update, correct or have the Prairie Toyota Dealers Advertising Assoc. Ltd. delete your information from its files, please contact:

By Mail:

Privacy Officer c/o Prairie Toyota Dealers Advertising Assoc. Ltd.
2540 Kensington Road NW, Calgary, AB. T2N 3S3

Electronically at toyota@openminds.ca

We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. In such cases, we will provide you with a reasonable explanation of why it is not possible to grant access to your personal information.

Will Our Privacy Policy Change?

The Prairie Toyota Dealers Advertising Assoc. Ltd. reserves the right to modify this Privacy Policy at any time. We will promptly reflect any such modifications to this Privacy Policy on our web sites and will indicate at the bottom of this page the date this Privacy Policy was last amended. Your continued access to and/or use of our web sites after any such changes constitutes your acceptance of, and agreement to be legally bound by, this Privacy Policy, as revised. Please periodically review this Privacy Policy so that you know what personal information we collect, how we use it, and with whom we may share it.

POSTED: October 9, 2014

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